Ivrea was a natural choice for the Interaction Institute because of its location at the heart of Italy's own 'Silicon Valley', in the most dynamic area of the country. Around Ivrea are some of Italy's most important economic motors, as well as some fantastic scenery.

The Interaction Institute is housed in a landmark 1950s building which has been completely renovated to fit its new function.

The building - like the concept of Interaction Ivrea itself - is part of Ivrea's history of industrial philanthropy, introduced by the enlightened social policies of Olivetti.

As Ivrea is within easy reach of two major international airports, and has good road links with the rest of Europe, getting there is easy.